Are we seeing a pattern here? The Broadway musical, “Holler If Ya Here Me” will close this Sunday after just 17 previews and 38 regular performances.
The musical embedded the music of the late poet and rapper Tupac Shakur into a tale of struggle to find dignity on the mean streets.
It was staged by famed director Kenny Leon, who had recent success with the revival of “A Raisin in The Sun” starring Denzel Washington.
Holler’s cast was led by critically acclaimed poet and rapper Saul Williams.
Last week the show took in just 17% of its gross consistently losing money each week, ouch!
Despite receiving a shout-out from Whoopi Goldberg on The View, it played to mix reviews and was unable to garner the must-see-word-of-mouth needed for a ground-breaking passion project such as this. Instead, it will close at a total financial loss.
The Jazz musical, “After Midnight” experienced a similar fate. Despite having received rave reviews from just about every major publication, it never drew big numbers and nowhere near recouped the $7 million cost of production.